Publicis Media: Sustainability FAQs

Posted on Tuesday 19 December 2023

Publicis Media have completed IAB UK's Environmental Sustainability FAQs, designed to make environmental credentials more accessible and improve the focus of the industry


Section 1 – about your company

Response

Company name

Publicis Media

Number of UK employees

250 +

Number of global employees

1000 +

Company type

Media Owner

Person accountable for environmental sustainability

Zsofia Hrubi 

Section 2 – company energy usage

Response

Category of emissions measured eg. Scope 1, 2 and 3

Scope 1
Scope 2
Scope 3

Reduction strategies in place for energy use

In 2021, following the early achievement of 2030 targets under our existing plan, the Groupe set up new targets to achieve by 2030, aligned with the 1.5°C scenario of the Paris Agreement. These have been approved by the SBTi and re-assessed in 2022, with a Near-Term target by 2030 and a Long-Term target reaching Net-Zero by 2040: 
• 2030 Near-Term target: to reduce by 50%, compared to 2019, the absolute scopes 1+2+3 GHG emissions – including a shift to 100% Renewable Energy by direct source before 2030 and become Carbon Neutral before 2030.
• 2040 Long-Term & Net-Zero target: to reduce by 90%, compared to 2019, the absolute scopes 1+2+3 GHG emissions – and to neutralize the remaining 10% of emissions using permanent carbon removals.

Environmental sustainability policies, schemes or initiatives in place

Business travel
Recycling (everyday e.g bottles and cans)
Recycling (tech e.g. laptops and phones)
Single use plastics
Travel to work
Working from home
Website hosting

Percentage of energy usage from renewable sources

91 % - 100% (U.K. only)

Publicly available documents related to above

Find out more here

Carbon offsetting scheme used

In 2020, Publicis Groupe committed to a five-year multi-year project to offset its carbon emissions which includes:

•    90% of the Gandhi/Pawan program, by purchasing Voluntary Carbon Credits (VCCs) financing the deployment of wind farms in three regions: Gujarat, Karnataka, Maharashtra, with a strong social impact, around the education of children and economic empowerment of women. This project is aligned with the United Nations Sustainable Development Goals (SDGs) 7, 8 and 13;
•    10% of VCCs from the forestry project in Madre de Dios, Peru, protecting the primary forest and its biodiversity. This project is aligned with SDGs 8, 13 and 15.

Amount of CO2E offset in 2022 In 2022, the Groupe cancelled the equivalent of 24,105 TeqCO2 through VCCs. These reduction and offsetting actions enable Publicis Groupe to achieve carbon neutrality for scopes 1+2 in 2022 (as since 2020), in accordance with the requirements of the Paris Agreement.  In 2022, Publicis Groupe included scope 3 emissions related to air transport as part of its business travel in its offset plan.  Lastly, Publicis Groupe is also monitoring the development of the first forests in which it participated in 2008 in Cameroon, by financing the planting of 6,000 trees for the Sanaga Forest (Douala – Yaoundé).
Environmental sustainability questions included in procurement activities Yes

Company's environmental sustainability objectives

In 2003, Publicis Groupe was the first communications company to join the United Nations Global Compact, with a focus on limiting environmental impacts. We since formalized our specific commitment to fight against climate change by signing the United Nations’ Caring for Climate initiative. The Groupe has voluntarily joined other initiatives such as the Carbon Disclosure Project (CDP), adopted TCFD Recommendations (Task Force on Climate-related Financial Disclosure). In 2015, Publicis Groupe signed the French Business Climate Pledge supporting the Paris Agreement and its 1.5° scenario. 
Strategy:
• In 2021, following the early achievement of 2030 targets under our existing plan, the Groupe set up new targets to achieve by 2030, aligned with the 1.5°C scenario of the Paris Agreement. These have been validated by the SBTi (Science Based Targets Initiative);
• 2030 Targets are:
 - Reduction by 47% for the scopes 1 & 2
- Reduction by 14% for the scope 3
- Shift to 100% Renewable sources of energy
- Achieve Net Zero before 2030.

Section 3 - industry initiatives

Response

Industry certifications or initiatives

AdNet Zero
Science Based Targets
Eco Vadis
1. GRI standards (Global Reporting Initiative); this is the main structure followed by the Groupe since 2009, including its standards and indicators, as well as its ten principles (GRI 101). The 2022 reporting was prepared in accordance with GRI standards: Core option. A GRI content index provides an overview of important information related to sustainable development and is available here

 2. the 10 Principles of the UN Global Compact, to which Publicis Groupe has been a signatory since 2003, since 2017 supplemented by the UN Women’s seven Women Empowerment Principles (WEPs);
3. the 17 United Nations Sustainable Development Goals (SDGs). The Groupe has chosen to report on nine of the 17 SDGs (see Section 4.8); 4. the ISO 26000 guidelines, which the Groupe has followed since 2011 in order to better accommodate the views of stakeholders;
5. the American Sustainability Accounting Standards Board (SASB) guidelines, drafted in 2014 for the technology and communications sector;
6. the OECD guidelines for multinational enterprises (Recommendations for responsible business conduct in a global context);
7. the United Nations Caring for Climate pledge signed by Publicis Groupe in 2007, as well as the pledges signed by the companies at the COP 21 in 2015 (Paris Agreement) under the French business Climate Pledge;
8. the Carbon Disclosure Project (CDP) endorsed by the Groupe on a voluntary basis since 2009 in order to contribute to the general effort to achieve transparency concerning the reduction in greenhouse gas emissions. Environmental data are published using the location- and market-based rule for scope 2;
9. the Task Force on Climate-related Financial Disclosure (TCFD) which defines environmental governance and disclosure rules in order to reduce greenhouse gas emissions;
10. the Science Based Targets initiative (SBTi), which validates companies’ objectives in terms of reporting environmental impacts and carbon emissions, an approach which is in line with the Paris Agreement 1.5°C scenario;
11. WEF & IBC Core ESG Metrics proposed by the World Economic Forum International Business Council Index.
12. in anticipation of the entry into force of the European CSRD, this reporting also took into account elements appearing in the ESRS – European Sustainability Reporting Standards established in 2022 by the EFRAG (European Financial Reporting Advisory Group). The summary and ESG indicators, including the cross-reference table with all the selected benchmarks is public in CSR Smart data 

Training or engagement programmes for employees Ecologique – Employee Engagement Group
• Provide a way for our people to engage internally and externally to drive sustainability
• Sharing knowledge, building community and awareness-raising to promote sustainability initiatives
• Committed to creating a more sustainable future for all our people, clients and local communities
Additional training programme to be confirmed by 2024

 

IAB member at an event

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